IESE 2021 Healthcare Day: Living in Digital

IESE 2021 Healthcare Day: Living in Digital

PRESENTATION

IESE Healthcare Day is an annual conference organized by IESEMBA directors of the Healthcare Club. We invite executives ans thought leaders from different corners of the healthcare Industry to discuss current healthcare issues,explore the major trends and challengues, and exchange ideas of possible solutions with IESE`s extended community.

Dates:

March 26th at 10:00 am

Venue:

Streaming

City:

Barcelona

Broadcast Country:

Spain
Registration form
Connect to streaming

THE JOURNEY

PROGRAM

 10:00

Opening Speech

Living in Digital

Magdalene Rosenmöller
Magdalene Rosenmöller
Assistant Professor
Germany

Ph.D. in health policy from the University of London, UK
M.D. from the Louis Pasteur University of Strasbourg, France
MBA from IESE Business School, Spain.

 10:15

Key Note Speech

Embryo of Digital Therapeuctics

Gemma Estrada
Gemma Estrada
Director Digital Health and Technology
España

PhD in Biochemisty and Molecular Biology at the University of Barcelona
Executive Management Degree and, a Diploma in Marketing and Leadership, from ESADE Business School.

 11:00

Panel 1

Digital Health-Will my grandmother use it?

Roni Steiner
Roni Steiner
Vice President of Healthcare Club
Israel

Current IESE MBA candidate.
Bachelor of Science – BSBiomedical/Medical Engineering Ben-Gurion University of the Negev
Vice President of Healthcare Club at IESE BUSINESS SCHOOL

 12:00

BREAK

 12:15

Panel 2

"Sci-Al"-Al in Healthcare

Yi Ying Chiu
Yi Ying Chiu
MBA Student
Taiwan

IESE Business School’s MBA candidate, Esmée has worked in digital transformation for top telecom and fundraising for a biotech startup over the past 5 years. Her background in healthcare has given her the passion to make an impact using digital transformation.

Esmée helped Taiwan’s top telco transform retail sales into e-commerce sales. Onboarding US $6M in seed and Series A financing (7x sector’s average investment in Taiwan) and managing product launching campaign for a startup, Esmée is a proactive team leader who likes to tackle challenges in an analytical way.

 13:15

Key Note Speech

3 Lessons Learned of the Digital Transformation Post-COVID19 & Telemedicine, a patient-centric approach

Freddy Jimenez Gomez
Freddy Jimenez Gomez
Regional Commercial Lead Africa and Middle East
México

Currently Freddy is majoring a Senior Executive Leadership Program at Harvard (2019-2021) , and an Artificial Intelligence Program at MIT (2021).
Behavioral Economics Program at Harvard (2018)
Digital Business Strategy Program at MIT (2019), and MBA at Instituto Tecnológico de Monterrey (Mexico).
Professor of Strategic Thinking, Neuromarketing and Customer Behavior in Master Marketing Program at two of leading universities in Colombia.

 14:00

Lunch Break

 14:30

CONFERENCE

Capabilities to accelerate AI in Medical Devices

Nick Benson
Nick Benson
Sr. Director, Strategy & Business Development
Estados Unidos

Nick holds a BS in Biology from the University of North Carolina at Wilmington, an MBA from Christian Brothers University and an MA and PhD in Economics from the University of Memphis.

 15:00

Panel 3

Digital (human) touch-Can the digital trends compensate for the human touch

Lucas Lyra
Lucas Lyra
Healthcare Club First-year director, Panel moderator
Brasil

A current IESE MBA candidate and a marketing professional with over 7 years of work experience.

Lucas is currently Co-Founder and CEO at Infomedics, a digital platform that provides complementary education to healthcare professionals in Brazil.

 16:00

Key Note Speech

Can AI support Business Operations in Pharma?

Marco Giannitrapani
Marco Giannitrapani
Head of AI & Data Science for Business Insights
Suiza

PhD in Statistics from the University of Glasgow (UK)
MSc in Statistics & Economics from University of Palermo (Italy)
MBA IESE Business School (Spain)
Head of AI & Data Science for Business Insights Roche

 16:45

Closing

Roni Steiner
Roni Steiner
Vice President of Healthcare Club
Israel

Current IESE MBA candidate.
Bachelor of Science – BSBiomedical/Medical Engineering Ben-Gurion University of the Negev
Vice President of Healthcare Club at IESE BUSINESS SCHOOL

Registration form

Organizer

Coorganizer

ORP Business Advisory Committee

ORP Institutional Advisory Committee

Scientific Committee