Since the early days of Subaru, we have been striving for high safety performance based on the concept “Technology is for people”. The safety philosophy that has been handed down from generation to generation has led to the realization of Subaru’s unique “EyeSight” driving support system, which aims to “prevent collisions” in the first place. In this session, I explain the 30-year development history of EyeSight and the future of automated driving technology.